Why Brands Are Spending Less on Paid Ads
In recent years, brands have shifted their marketing strategies, focusing more on **custom content** rather than traditional **paid advertising**. This change is driven by the need for **authentic engagement** and **targeted outreach** to consumers.
The Rise of Custom Content
Custom content allows brands to tell their stories in a more engaging way, fostering a deeper connection with their audience. This strategy not only enhances brand loyalty but also improves **SEO** performance by providing valuable information that resonates with users.
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