The Dwindling Engagement Rates
Many brands are neglecting their Facebook accounts, resulting in a significant drop in engagement rates. In today's digital world, social media presence is crucial for brand visibility.
The average engagement rate for brands on Facebook has fallen below 1%. This decline poses a risk to brand loyalty and customer connection.
Latest Statistics:
- 75% of brands report a decline in organic reach.
- Only 20% of followers engage with posts.
- Facebook's algorithm favors paid content over organic content.