Webrooming: The Power of Online Research

Webrooming is the phenomenon where consumers research products online before making a purchase in-store. This trend has significant implications for brands, as it changes the way they approach marketing and sales.

According to a study by Google, 76% of consumers research products online before making a purchase in-store. This means that brands need to have a strong online presence in order to reach their target audience.

Webrooming is not just limited to online research. It also includes the use of mobile devices to research products while in-store. In fact, a study by Statista found that 71% of consumers use their smartphones while in-store to research products.

Key Statistics:

• 76% of consumers research products online before making a purchase in-store (Google)

• 71% of consumers use their smartphones while in-store to research products (Statista)

• 85% of consumers are more likely to purchase from a brand that provides a seamless online and offline shopping experience (PwC)

Interactive Example:

Try out this interactive example to see how webrooming can be used to enhance the shopping experience:

Keywords: webrooming, online research, in-store purchasing, consumer behavior, marketing, sales, e-commerce, retail, digital transformation.