B2C vs B2B Social Media Marketing

B2Cs Choose Facebook as Top Marketing Channel

Consumer-facing companies find Facebook to be an effective platform for reaching their audience, with 51% reporting successful marketing efforts.

Facebook's algorithm changes have made organic reach challenging, leading brands to invest more in ads. B2Cs leverage Facebook's vast user base to enhance brand awareness and customer engagement.

B2Bs Disagree on Facebook's Effectiveness

In contrast, only 36% of B2Bs find Facebook effective for their marketing strategies, often preferring LinkedIn for professional networking.

B2Bs focus on connecting with decision-makers and industry professionals, making LinkedIn a more suitable platform for their marketing efforts.