According to a recent study, B2B marketing is expected to receive a significant budget bump in 2014.
The study, conducted by MarketingProfs, found that 64% of B2B marketers plan to increase their marketing budgets in the coming year.
This increase in budget is expected to be driven by the growing importance of digital marketing in the B2B space. The study found that 75% of B2B marketers plan to increase their use of social media marketing, while 63% plan to increase their use of email marketing.
To learn more about the study and its findings, click here.