Millennials are known for their skepticism towards advertising and marketing tactics. To build trust and relationships with this demographic, automakers have started investing in content marketing. This strategy involves creating valuable and engaging content that addresses the needs and interests of millennials. By providing informative and relevant content, automakers hope to establish themselves as trusted sources of information and build long-term relationships with customers. The use of interactive CSS and JS can also enhance the user experience and make the content more engaging.