Targeting Your Audience

To effectively target your audience in 2014 social marketing, you need to understand who your audience is and what they want to see.

Use social media analytics tools to gather data about your audience's demographics, interests, and behaviors.

Create buyer personas to help you tailor your content and advertising to your target audience.

Social Media Platforms

In 2014, social media platforms such as Facebook, Twitter, and LinkedIn are key channels for reaching your target audience.

Use each platform's unique features and targeting options to reach your audience.

For example, Facebook's targeting options allow you to target users based on their interests, behaviors, and demographics.

Interactive Content

Interactive content such as quizzes, polls, and contests can help engage your audience and encourage sharing and interaction.

Use JavaScript to create interactive content that responds to user interactions.

What's Your Social Media IQ?

Take our quiz to find out how well you know your social media marketing.

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