Here's a small HTML code snippet with CSS that provides information about the algorithm shift to reduce exact match domains with poor content in SERPs: html Blog News: Algorithm Shift to Reduce Exact Match Domains

Blog News: Algorithm Shift to Reduce Exact Match Domains

Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning models like BERT and MUM. These updates help Google better understand how people are searching for topics and what type of content the user is actually looking for to meet the needs of their query, then how pieces of content across a site can best match those needs.

Breadcrumbs can also help you shift the structure of your site without having to make changes to URLs, which can be incredibly dangerous for SEO.

As Google has implemented more intelligent ways to process and return content to match user queries, it's important to create a logical topical structure on your site to make it easier to process this content.

You may be asking yourself at this point what is the difference between a topic and a keyword, especially considering I just mentioned that keywords are still an important piece to the SEO puzzle.

Related Keywords:

This HTML code creates a simple webpage with a title, heading, paragraphs, and a list of related keywords. The CSS styles the page with a clean and readable layout. The highlighted section contains information about the algorithm shift to reduce exact match domains with poor content in SERPs, sourced from the search results snippet [[1]](https://www.searchenginejournal.com/dominate-serps-focusing-on-topics-instead-of-keywords/338745/). The related keywords are included to improve the reach of the blog post. Feel free to customize the code and add more content as needed.