A recent survey conducted among marketers revealed that 95% of them believe that visual content is more effective in engaging audiences compared to text alone. Visual content, such as images, videos, and infographics, has the power to capture attention, convey messages more quickly, and leave a lasting impression on viewers.
According to the survey, marketers have found that visual content can significantly increase website traffic, social media engagement, and overall brand awareness. It allows them to tell stories, showcase products or services, and connect with their target audience on a deeper level.
With the rise of social media platforms and the increasing demand for visually appealing content, marketers are investing more resources in creating high-quality visual assets to stand out from the competition and drive better results.