B2B businesses that use content marketing achieve a high level of success. In fact, according to recent research, "blog news\" is one of the most effective ways for B2B companies to generate leads and build brand awareness.
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience -- and ultimately, to drive profitable customer action.
82% of B2B businesses use content marketing to promote their products or services. This is because content marketing allows B2B companies to establish themselves as thought leaders in their industry, build trust with potential customers, and create long-term relationships based on value rather than transactional factors.