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Google introduced advanced AI-driven tools that can improve targeting and personalized marketing strategies, helping marketers leverage data effectively.
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The keynote emphasized the importance of user experience and mobile-first indexing, urging marketers to optimize their sites accordingly for better rankings.
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New features in Google Ads were unveiled, focusing on automation and machine learning to help advertisers maximize ROI through smarter bidding strategies.
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Strategies for building community around brands were discussed, highlighting how engagement can positively impact brand loyalty and consumer trust.