This update focuses on enhancing user experience by prioritizing content that demonstrates first-hand expertise. Sites with unhelpful content may see a drop in rankings.
This update encourages creators to produce valuable content that meets user needs, impacting SEO strategies significantly.
Mobilegeddon: The Mobile-Friendly Update
Initially perceived as a drastic change, Mobilegeddon aimed to push websites towards mobile optimization. The impact was more of a gentle nudge rather than a catastrophic event.
This update rewarded mobile-friendly sites with better rankings, making it essential for webmasters to adapt to mobile-first indexing.