In 2013, SEO expectations were influenced by various factors such as the importance of title tags, meta descriptions, and the use of relevant keywords. Matt Cutts, a prominent figure in SEO, provided valuable insights into optimizing content for search engines.
It was emphasized that using keywords in title tags and meta descriptions significantly improves how search engines list content, enhancing visibility and relevance to specific search queries [[1]] [[2]].
Additionally, the significance of backlinks, user experience, and the inclusion of relevant and useful information in HTML code were highlighted as crucial elements for SEO success [[3]] [[10]].