Arlene Mendoza transitioned from a **satisfied client** to the **Manager of UX and SEO** at Brafton. Initially pursuing a career in aerospace engineering, she found her true passion in **digital marketing** and **content strategy**.
At Brafton, Arlene has raised the bar for her colleagues, emphasizing the importance of **user experience (UX)** and **search engine optimization (SEO)**. Her journey showcases the power of effective **content marketing** and the impact of a strong **brand narrative**.