Top 3 Things I Learned at Social Media Week

1. The Power of Video Content

Video content is more engaging than images or text. Platforms like Instagram and Facebook prioritize video, making it essential for outreach.

2. Authenticity Matters

Audiences value transparency and genuine interactions. Brands that communicate authentically foster trust and loyalty.

3. The Importance of Analytics

Utilizing analytics tools helps in understanding audience behavior and tailoring content effectively for maximum impact.