Six Social Media Success Stories of 2010

Discover how brands leveraged social media to achieve remarkable growth.

1. Old Spice: The Man Your Man Could Smell Like

Old Spice transformed its brand image using humorous YouTube videos, becoming an instant viral sensation.

2. Oreo: Daily Twist Campaign

Oreo's Daily Twist campaign featured creative and relevant content relating to current events on social media.

3. Starbucks: Twitter and the “Tweet a Coffee” Initiative

Starbucks utilized Twitter to enhance customer interactions, allowing users to send gift cards via tweets.

4. Facebook: Open Graph Enhancements

Facebook's Open Graph API allowed brands to connect more deeply with users through shared content.

5. Dove: Real Beauty Sketches

Dove's emotional campaign focused on self-esteem and beauty, resonating with audiences worldwide.

6. Nike: The Chosen Campaign

Nike empowered its community by allowing fans to vote for athletes to be featured in advertisements.