The Penguin algorithm targets websites with spammy link profiles. If your blog suffers from this penalty, it’s time to purge bad links and recover your SEO ranking.
What are bad links?Bad links are links from low-quality, spammy websites that can harm your SEO. It's crucial to identify and disavow them.
1. Conduct a Link Audit: Use tools like Google Search Console or SEMrush.
2. Identify Toxic Links: Look for patterns of spammy and irrelevant backlinks.
3. Disavow Links: Use Google's Disavow Tool to request link removal.
To conduct a link audit, analyze your backlink profile using SEO tools, looking for suspicious links that may violate Google’s guidelines.
After disavowing bad links, implement positive SEO strategies. Focus on building high-quality, relevant backlinks, creating valuable content, and optimizing your site for user experience.
What are positive backlink strategies?Positive backlink strategies include guest blogging, partnerships, and engaging in communities related to your niche to generate quality links.