SEO Insights from SMX West

Top Insights on Personal and Social Search

1. E-A-T Principle (Expertise, Authoritativeness, Trustworthiness)
Understanding and applying the E-A-T principle can significantly boost your site's organic ranking.
2. Mobile-First Indexing
With mobile-first indexing, websites must prioritize mobile usability to maintain visibility and traffic.
3. User Experience (UX) Signals
Google considers user experience signals, like page speed and bounce rate, crucial for effective ranking.
4. Voice Search Optimization
With the rise of smart speakers, optimizing for voice search is becoming increasingly important for SEO strategies.
5. Social Signals Impact
Social media engagement can indirectly affect SEO by increasing visibility and generating traffic.