What is Content Marketing?
Content marketing is a strategy used to attract and retain a clearly defined audience through creating and distributing relevant and valuable content. It's a way to engage with your audience, build trust, and drive business results.
The Jargon Demystified
In the world of content marketing, there are many terms that can seem daunting at first. Here's a quick guide to some common jargon:
- Legacy Content: Existing content that has been updated or repurposed for new audiences.
- Pays Cut: The process of cutting costs in a way that pays off in the long run, often through more efficient use of resources.
- Content Marketing: The creation of content that drives traffic to your site, builds brand awareness, and ultimately drives sales.