Understanding SEO vs. PPC
Traffic from SEO (Search Engine Optimization) and PPC (Pay-Per-Click) can yield different results. **SEO** focuses on organic traffic, which builds over time, while **PPC** provides immediate visibility but requires ongoing investment.
Using SEO can help boost your website's authority and attract qualified visitors who are genuinely interested in your content. In contrast, PPC can be effective for lead generation and immediate sales, but it doesn't offer lasting results without continuous funding.