Blog Legacy: Longer Content Builds Trust
In the digital age, content length has become a critical factor in building trust with your audience. Longer content, whether in the form of blog posts, ebooks, or whitepapers, offers a comprehensive overview of a topic, providing readers with a wealth of information. This not only satisfies their curiosity but also establishes your brand as a reliable source of information.
Longer Content
Research has shown that longer content tends to rank higher in search engines, as search engines value in-depth content. This doesn't mean that every post needs to be a novel, but including a mix of shorter and longer content can help your SEO efforts.
Trust
Building trust with your audience is crucial for any business. When you provide detailed, in-depth content, you're showing your audience that you're knowledgeable and committed to providing value. This can lead to higher engagement and loyalty.
Ebooks
Ebooks are a powerful tool for providing longer content. They allow you to explore a topic in great depth, providing readers with a comprehensive guide. This can significantly increase the average deal size, as readers are more likely to invest in a well-researched ebook than a short blog post.
Deal Size
Research has found that when content is longer, the average deal size increases by 16 percent. This means that if you're selling products or services, longer content can lead to larger transactions.