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FM: I would say the webinar is about connecting content - how can one type of content be spread around other mediums. If you have a white paper, you can use the research in a video blog or infographic...
Speaking of Q&A, the interactive elements of a webinar are a goldmine for repurposing content. During the live presentation, questions can spark inspiration for follow-up blog posts or even warrant an offline conversation to do a deep dive into the topic...