Regardless of the format of your blog, the critical part is that you provide visitors with relevant information. You can always check and see what sites currently rank highly for the topic and the keyword you're focusing on, so you can get an idea of the kind of information to integrate into your blog post.
Content marketing is a way for businesses to humanize their brands. Corporate blogs are a way for companies to show they understand the products and services they sell will only be a small (but important) part.
Organic traffic refers to visits to a website from unpaid search engine results. Once you have identified the target keywords that align with your business goals, it's crucial to create content that addresses the search intent and provides value to the reader. By focusing on creating high-quality content that satisfies the users' needs, you can establish authority in your niche, earn backlinks, and build trust with your audience. Lastly, it leads to more conversions.