Understanding Your Blog's Legacy Content
Legacy content refers to older blog posts or articles that have stood the test of time and continue to attract visitors. These pieces are often foundational or highly relevant to your niche. Analyzing the ROI of your legacy content is crucial for understanding your audience's interests and optimizing your content strategy.
Measuring Conversion Rates
To measure the effectiveness of your legacy content, you need to track conversion rates. Conversion rates can be tracked through forms, purchases, or any action that indicates a visitor has been influenced by your content. Analyzing these metrics can help you identify which legacy content is still driving significant value.
Identifying Your Converters
Once you've identified which legacy content is performing well, it's essential to understand who is converting. This can be done by segmenting your traffic based on demographics, behavior, or engagement data. By understanding your converters, you can tailor future content to better serve these audiences.
