Inspired by Joe Pulizzi and the Content Marketing Institute, this questionnaire is designed to help you evaluate your blog's legacy content for optimization and repurposing.
Questions
What are your top-performing posts from the last year?
Which posts align with your current business objectives?
How can you update or expand these posts?
Are there opportunities for creating multimedia content from written posts?
Which legacy content can still drive traffic and leads?
Review these questions to identify valuable legacy content for future marketing efforts!