In July 2013, content marketing evolved, emphasizing SEO, social media strategies, and audience engagement. Brands began focusing on creating evergreen content that drives traffic and boosts lead generation.
Keywords: Content Marketing, SEO, Evergreen Content, Audience Engagement, Brand Strategy
Key highlights included:
Increased importance of quality over quantity in content creation.
Leveraging analytics to understand audience behavior.
The rise of visual content like infographics and videos.
Integration of social media channels for broader outreach.