Content Marketing Legacy: December 2013 Recap

Introduction to Content Marketing

In December 2013, content marketing strategies began to evolve, focusing on audience engagement and organic reach.

Content strategy is all about planning, creating, and managing content effectively. Key points include:

SEO and Legacy Content

Legacy content remains vital for SEO benefits. It consists of evergreen content that continues to attract traffic.

SEO strategies in 2013 focused on:

The Importance of Analytics

Analytics shaped how marketers approached content performance measurement and strategy refinement.

By using tools like Google Analytics, marketers could: