#### HTML Code with CSS for Blog Legacy Content Marketing Case Study html ShoreTel Sky Case Study

ShoreTel Sky Case Study

Content Marketing Strategy

Brafton helped create a strategy that allowed the writers to seamlessly incorporate ShoreTel Sky's keywords into industry news pieces and more in-depth analyses. By adjusting the keyword strategy over time to reflect industry trends, the content stayed naturally focused on terms that would drive traffic and leads to the site.

Results

Within 6 months of the news content regularly going live on ShoreTel Sky's site, the company had a more robust SEO presence, with more keywords bringing traffic to the site, organic traffic levels rising, and inbound links up.

#### Explanation The provided HTML and CSS code creates a simple webpage for the ShoreTel Sky case study on blog legacy content marketing. The page includes a header, sections for content, and styling for a clean and professional look. The CSS styles the header, sections, articles, and text for a visually appealing presentation. The HTML structure includes a header with the title, and two articles within a section, each covering different aspects of the case study. The CSS provides styling for the body, header, sections, articles, and text to enhance the visual presentation of the content. This code demonstrates how HTML and CSS can be used to create a basic webpage to showcase a case study, with a focus on content marketing strategy and its results for ShoreTel Sky. For more interactive features and functionality, JavaScript can be incorporated to enhance user engagement and interactivity on the webpage. Let me know if you need further assistance!