Legacy Clients Laugh: Humorous Social Marketing for Customer Care
Smart brands are paying particular attention to the way they interact with customers because their responses are available for the entire world to see. Humor is sometimes useful to diffuse customer service complaints online. Funny social interactions are often covered on other sites, reaching an even bigger audience.
Using humor to deal with customers on social media can be worth it, despite the potential backlash of getting humor wrong. It can help create a positive and engaging customer experience.