1. Audit Your Links: Regularly check for broken links using tools like Google Search Console or Ahrefs to maintain your site's integrity.
2. Redirect Bad Links: Use 301 redirects to guide users and search engines to relevant content, preserving link equity.
3. Create Quality Content: Focus on producing valuable content that naturally attracts backlinks, improving your SEO.
4. Use Nofollow Links: Apply the rel="nofollow" attribute to links pointing to low-quality sites to protect your domain authority.
5. Build Internal Links: Strengthen your site's structure by linking to your own relevant content, enhancing user experience and SEO.