Referral spam, also known as ghost spam, is generated by bots that artificially inflate traffic numbers in Google Analytics. This can mislead marketers into thinking their content is performing well when it is not.
Referral spam can skew your analytics data, affecting metrics like bounce rate and user engagement. It's crucial to filter out this spam to maintain accurate insights.
To clean your Google Analytics data, you can implement filters to exclude known spam domains. Regularly check your referral reports to identify and block unwanted traffic sources.
Click the button below to simulate filtering out spam traffic: