Blog Legacy: 3 Signs Organic Search is Outperforming Paid Campaigns

1. Increased Organic Traffic

**Sign of Success:** A noticeable increase in organic traffic over time suggests that your SEO strategies are effective.

2. Higher Engagement Rates

**Sign of Success:** Improved engagement metrics, such as lower bounce rates and higher time on site, indicate that users find your content valuable.

3. Better Keyword Rankings

**Sign of Success:** Consistent improvement in keyword rankings for targeted phrases shows that your organic search efforts are paying off.