In 2014, Brafton's content marketing team achieved remarkable success through three key strategies:
Intensive Training: New team members underwent rigorous training to ensure they understood the content lifecycle.
Client Management: A strong focus on client relationships helped maintain high satisfaction and retention rates.
Team Collaboration: Regular team-building activities fostered a collaborative environment, enhancing creativity and productivity.
Brafton's approach included leveraging SEO strategies, creating engaging content, and utilizing analytics to measure success. This comprehensive strategy not only improved their content quality but also increased client engagement significantly.