Introduction
With the rise of social media advertising, businesses are faced with the question: Should you invest in Instagram or continue your efforts on Twitter? This blog explores the advantages of Instagram advertising in comparison to Twitter.
Why Instagram?
Instagram boasts a more engaged user base than Twitter, with high visual content consumption. Great for brands looking to leverage visual storytelling.
Instagram's ad formats include Stories, Feed Ads, and Shopping Ads, making it a versatile platform. Also, the platform's demographics lean towards younger audiences, ideal for brands targeting millennials and Gen Z.