When it comes to social media advertising, LinkedIn and Facebook offer unique advantages for businesses. While Facebook is known for its vast user base, LinkedIn specializes in professional networking.
Target Audience: Professionals and decision-makers.
Ad Formats: Sponsored content, InMail, and display ads.
Average CPC: Higher than Facebook but with a more targeted reach.
Target Audience: General consumers across diverse demographics.
Ad Formats: News feed, stories, and video ads.
Average CPC: Generally lower than LinkedIn.