What is GA4?
Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to help businesses measure web traffic and mobile app usage through advanced data analysis.
Key Features
- Event-driven data model
- Enhanced audience insights
- Cross-platform tracking
- Privacy-centric measurement
GA4 allows for deeper analysis with machine learning capabilities, enabling predictive analytics and automated insights. Understanding user interactions across devices gives a complete view of the customer journey.