Blog Distribution: Why You Shouldn't Budget for Paid Content Syndication in 2019

In 2019, many marketers reconsidered their strategies regarding paid content syndication. While it can seem appealing, the reality is that it often doesn't yield the expected results. Here are some reasons why:

**High Costs**: Paid syndication can be expensive, with costs per lead ranging from $20 to $80.
**Limited Reach**: If your content isn't original or engaging, paid syndication won't help you reach a larger audience.
**Better Alternatives**: Free syndication methods, like guest blogging and leveraging social media, can be more effective.

Instead of budgeting for paid syndication, focus on creating high-quality content that resonates with your audience. Utilize platforms like Medium or LinkedIn for organic reach, and collaborate with other bloggers to expand your visibility without incurring costs.