What Your Business Needs to Know
In January 2018, Facebook updated its algorithm, prioritizing content from friends and family over businesses and publishers. This shift means businesses must adapt their strategies.
Focus on creating meaningful interactions. Content that sparks conversations has a higher chance of being seen. Engagement is key!
To thrive post-algorithm change, consider these strategies:
- Invest in Quality Content: Craft engaging posts that resonate with your audience.
- Utilize Facebook Live: Live videos tend to get more engagement.
- Encourage User Interaction: Ask questions and create polls to foster discussion.
- Collaborate with Influencers: Partnering with influencers can expand your reach.