1. Enhanced Video Capabilities
LinkedIn introduced native video, allowing marketers to engage audiences with rich, visual content directly in the feed.
2. LinkedIn Live
The launch of LinkedIn Live enabled brands to host live events, driving real-time engagement and interaction with audiences.
3. Improved Analytics Dashboard
Updated analytics tools provided marketers with insights on post performance, audience demographics, and engagement metrics.
4. Content Suggestions
The content suggestion feature helped brands discover trending topics to create relevant content that resonates with their audience.
5. Sponsored Content Enhancements
Enhanced targeting options for sponsored content allowed marketers to reach very specific audience segments based on professional criteria.
6. LinkedIn Groups Reinvigoration
LinkedIn improved the functionality and visibility of groups, enabling professionals to share and discuss valuable content in niche communities.