What is Pay-Per-Click (PPC)?
Pay-Per-Click is an online advertising model where advertisers pay each time a user clicks on their ad. It’s a way to drive traffic to websites, where the cost is determined by competition for a set of keywords.
How Does PPC Work?
PPC works by bidding on keywords related to your business. Advertisers place bids on keywords, and when users search for those terms, ads may appear on the search results page. If a user clicks on the ad, the advertiser pays a fee to the search engine or affiliate platform.
Common PPC Questions
1. What is a PPC campaign?
A PPC campaign is a structured online marketing effort that focuses on driving traffic to a website through paid advertisements, specifically targeting particular keywords.
2. What platforms are best for PPC?
Popular platforms for PPC include Google Ads, Bing Ads, and social media platforms like Facebook Ads and Instagram Ads.
3. How to measure PPC success?
Success can be measured through metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS).