Learn from the Mistakes
1. New Coke
In 1985, Coca-Cola introduced a new formula that was met with public outrage, leading to its quick withdrawal.
2. Pepsi's Kendall Jenner Ad
This ad was criticized for trivializing social justice movements, leading to a public backlash.
3. McDonald's "I'm Lovin' It" Campaign in China
The campaign was poorly received due to cultural misunderstandings, resulting in negative publicity.
4. Gap's Logo Redesign
In 2010, Gap's new logo was met with such backlash that they reverted to the old design within a week.
5. Ford Edsel
The Edsel was a commercial failure due to its poor marketing and design, becoming a symbol of failure in the auto industry.