How Content Personalization is Driving Conversions & Revenue in 2019
In 2019, businesses have shifted their focus towards content personalization to enhance user experience. By tailoring content based on user preferences and behaviors, brands are witnessing substantial increases in conversion rates and revenue.
- Personalized content can result in a 20% increase in sales.
- Companies using personalization have seen a 30% higher customer retention rate.
- 75% of consumers expect personalized experiences across different channels.