Engage your audience with surveys to gather insights on their interests.
Utilize tools like Google Forms or SurveyMonkey to create an anonymous survey.
Monitor social media platforms for trending topics your audience is discussing.
Use tools like BuzzSumo or Twitter trending topics to find relevant subjects.
Participate in online forums to discover what topics are being asked about.
Explore sites like Reddit or Quora for popular discussions in your niche.
Analyze competitors' white papers for inspiration and potential gaps.
Look at competitors’ websites or use tools like SEMrush for insights.
Use Google Keyword Planner to identify keywords your audience is searching for.
This tool helps you understand the search volume and competition for various topics.
Review customer feedback and inquiries for ideas on relevant topics.
Implement a feedback mechanism on your website or during customer interactions.
Identify content gaps in your existing materials for new white paper topics.
Review analytics to see which topics your audience engages with the least.
Interview industry experts to uncover what topics they believe are critical.
Use these insights to create deep, informative white papers that resonate with your audience.