Blog content return on investment (ROI) measures the effectiveness of your blog in generating traffic, leads, and sales. High-quality content can significantly enhance your brand visibility and customer engagement.
Calculating ROI helps you understand the value of your content marketing efforts. It allows you to allocate resources effectively and optimize your strategies for better results.
To calculate ROI, use the formula:
ROI = (Net Profit / Cost of Investment) x 100
For example, if your blog generates $1,000 in profit and costs $200 to maintain, your ROI would be:
ROI = ($1,000 / $200) x 100 = 500%