2017 Trends
In 2017, content marketing saw a significant shift towards personalization and the use of AI in creating more targeted and engaging content.
2018 Predictions
For 2018, experts predict an increase in the use of AI for content creation, optimization, and personalization, as well as a greater emphasis on storytelling.
Bing Taps into AI
Bing is leveraging AI to improve search results, offering more relevant and personalized content to users, further integrating AI into content marketing strategies.