Big news on the search engine front is the fact Google has revealed results for YMYL-type queries are generated using different ranking weights. YMYL has become SEO-speak for Your Money, Your Life searches that relate to topics like personal finances, vacation travel, and well-being.
YMYL may not be an explicit ranking factor or explain how the algorithm works, but it does provide a useful framework for understanding how to go about creating content for organic search when dealing with YMYL topics.
Google claims that pages should make sure to achieve their purpose as both a part of EAT, and better YMYL legitimacy. Googles evaluator guidelines specify that good YMYL content is best made with authoritative, factually backed, well-researched data that demonstrates your site's expertise on the topic.
It's important to provide contact information on your website, particularly for YMYL topics or online stores. If you have YMYL content on your site, you need to ensure you're putting your users first.
Create high-quality content: Whether you're looking to earn links or rank for your chosen keywords, you have to create high-quality content.