Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
If a topic is particularly evergreen, it makes sense to put time and effort behind repurposing it. By finding ways to recycle existing content, you're ensuring peak efficiency and reaching new audiences.
When creating content, include everything the audience needs to know about the specific topic they're looking for. Answer related questions and provide tips that will help them walk away with all the information they need.