In this article, we will discuss the top trends in blog content marketing for 2017. These trends are designed to help you create more engaging and effective content that resonates with your audience.
- Interactive Content – Interactive content has become increasingly popular in recent years, as it allows readers to engage with the content on a deeper level. Examples of interactive content include quizzes, polls, and infographics.
- Video Content – Video content has also seen a surge in popularity, as it allows you to convey information in a more engaging and visually appealing way. In addition, video content is often more shareable than other types of content.
- Personalization – Personalization is becoming more important for businesses looking to connect with their audience on a deeper level. This can include personalized recommendations, emails, and social media posts.
- Mobile Optimization – With more and more people accessing the internet from their mobile devices, it's essential that your blog is optimized for mobile. This includes using responsive design, optimizing images for mobile devices, and creating content that is easily digestible on smaller screens.