Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Unlike traditional advertising, content marketing aims to provide information that is interesting and useful to the audience, building trust and establishing thought leadership. It involves creating various types of content such as blog posts, ebooks, infographics, videos, and web pages.
Marketing strategy and tactics are two interconnected but distinct concepts. A marketing strategy is a long-term plan that outlines the overall goals and objectives of a marketing campaign. It involves identifying target audiences, understanding their needs and preferences, and developing a plan to reach and engage them effectively. On the other hand, marketing tactics are the specific actions and activities that are implemented to execute the marketing strategy. Tactics include activities such as advertising, social media marketing, email marketing, content creation, and more.