Effective content marketing requires understanding your audience's evolving needs. Here's how you can identify and cater to these changes:
Utilize surveys and analytic tools to discover what topics your audience is interested in.
Keep an eye on trending hashtags and conversations in your niche to gauge new content needs.
Encourage comments and feedback on your blog posts to understand what resonates with your audience.
Review what competitors are producing and adapt successful strategies to better serve your audience.